Restaurants · Antigua Guatemala
Your restaurant’s next customer needs more than a good Instagram feed
Someone sees a dish on Instagram, then searches for your restaurant before deciding where to eat. They want to know what you serve, what it costs, whether you are open and how to get a table. Your website should make that decision easier.
Give your menu a page people can use
Publish a readable menu with current prices, useful categories and text that works on a small screen. A downloadable PDF can remain available, but it should not be the only way to understand your offer. Avoid making guests zoom into an image to read every dish.
Provide English and Spanish where your actual audience needs both. Have someone review ingredients, prices and descriptions together. A translated homepage followed by an untranslated menu leaves the most important part of the decision unfinished.
Write down the details your team repeats
Opening hours, kitchen closing time, reservation rules and the correct entrance are small details with practical consequences. If you have more than one location, give each branch a clear address and its own contact route.
Describe dietary options accurately. Do not label a dish allergy-safe unless your kitchen can support that claim. Explain how guests should discuss particular requirements with your team.
Make reservations understandable
WhatsApp can be an appropriate reservation channel. Say what guests should send, whether a reply confirms the table and how larger groups are handled. If you use a booking platform, link directly to the correct branch.
Build a short FAQ around the questions your team answers repeatedly: reservations, menu access, group sizes and dietary requirements. Keep the answers close to the menu or reservation action so people can decide without having to send a message for every detail.
Assign one person to keep the facts current
Choose who updates the website, Google Business Profile and social profiles when hours or menus change. Include temporary closures and special events in that process. A beautiful website loses usefulness when the information behind it stops matching the restaurant.
Measure menu visits and reservation actions, then compare those signals with actual reservations. Ask your team which questions still arrive repeatedly. Those questions tell you what the website needs next.
A practical check
- Can a guest read the menu without zooming into a photo?
- Do published hours distinguish service from kitchen closing?
- Is the correct branch obvious?
- Does the guest know when a reservation becomes confirmed?
Let’s make your restaurant easier to choose and contact.
Tell me about your business and what you would like your website to achieve.
Discuss your project